Whenever we're feeling uninspired and unable to find beauty in our beige desert environments we find ourselves typing in Fine Blooms on Instagram and just scrolling through a grid of mouth watering, heart warming aesthetics. We couldn't get enough that we HAD to interview the beauty and brains behind such a beautiful BEAUTIFUL concept - Chloe Szukilojc
FR: Who is Chloe?
CS: I am the creative director of Fine Blooms. I'm originally from Australia but have been living in Dubai for the last year. I am someone who's mind moves at a million miles an hour. I am an over thinker. I am a lady who wears her heart on her sleeve.
FR: Floristry is a lot more than people think it is. How do you portray the artistic side of floral design at Fine Blooms?
CS: Flowers have become such an integral part of the creative industry - no longer just associated with weddings and large events. The way modern day florists use flowers has become a massive inspiration for set designs, still life photoshoots, runway and editorial work. I try to showcase our flowers in an unconventional manner, whilst also pushing people to see the beauty of a single stem. Sometimes simplicity is key and I don’t think that’s really the culture here in the UAE, and so I attempt to bring in an heir of simple yet beautiful aesthetic through blooms, Fine Blooms.
FR: Where do you find inspiration?
CS: There is no one particular place in which I find inspiration, it could be from landscapes, produce and even other artists. I received some custom made vases last week, where I told the artisan what I was after and left the entire creative process to them - after all they are the experts. Leaving creative freedom in the hands of the creator will always guarantee the best outcome. I love talking through ideas and thoughts with my team and partner, and bouncing ideas off of each other. The process of doing so truly adds elevated creativity to the overall results.
FR: What has been your biggest creative challenge in your career to date?
CS: I started this job almost exactly a year ago, just before the pandemic was about to hit full throttle. I think for many it has been a challenge to try and stay motivated and find the drive to keep going during such uncertain times. When we went into lockdown I had no idea what to do with myself, as I was so used to being on my feet and creating - all day everyday. Trying to push through that was terribly difficult as my job doesn't involve me working from a computer. So during such crazy times I decided to flip my home into a photography studio, which truly helped me stay creative.
FR: Aside from working with flowers, do you use flowers/flora for beauty purposes? Tell us your beauty tips, tricks and secrets!
CS: Oh I wish I was one of those people that could use rose infused oils or anything floral based but my skin is so sensitive. I need to stick to a medical grade routine to limit breakouts that come with stress and poor diet when I am rushed on my feet. I have started getting customized facial at Facette (they are the best) and this has really helped me. I would generally recommend to anyone regardless of skin type, to get facials regularly they help maintain the health of your skin on a cellular level. I also do have a sweet spot for lavender oil - I grew up having lavender oil baths and the scent of such a beautiful flower brings calmness and joy into my life.
FR: Everyone needs a time out. What do you do to reset?
CS: Spending a good solid day at home then a lovely dinner somewhere. My zodiac is Cancer, and we're known to be homebodies. Home is so comforting to me which probably explains why I miss my family each and every day. Over the years I have learnt its ok not to overload your time off with social events and meeting up with friends but prioritizing me and what I need at that given moment (my mum taught me this).